A Latin superstar won't be second
to market. Neither will their team.
K-beauty is the single largest cultural-to-consumer opportunity a Latin American artist has ever had — a $70B category growing 340% into the region, with a manufacturing stack that outruns every Western lab. The window is open now, and it closes the first time a peer captures it. StarPower is the team that moves with you from the first meeting to the Sephora shelf: Korean manufacturing, LatAm market entry, capital markets, and brand media under one roof — every function that typically takes three years to assemble, working together from day one. Cultural authority plus a team that has already done this once at the highest level. That's the difference between a launch and a dynasty.
Tejune Kang
Tejune is the founder of StarPower and the architect of its celebrity K-beauty platform. He is also Global CEO of Atypical Global, the parent platform that unites StarPower, Atypical Beauty, and the group's Asia–LatAm commerce operations. He brings 31+ years of experience in technology, international business, and brand building — including as founder and former CEO of 6D Global, which he took public on Nasdaq. He is a Harvard Business School alumnus.
His direct relationships with Korea's top cosmetics manufacturers and Latin America's cultural gatekeepers are the connective tissue that makes this model work. His approach: direct, results-focused, and always atypical.
Harvard Business School Alumnus
YPO Member
Apollonia Seon Lyu
Apollonia is the operational heart of StarPower. With 8+ years of leadership across healthcare, technology, and corporate sectors, she ensures every partnership runs on time, on spec, and with measurable outcomes.
Fluent in Korean business culture and global commerce, she is the bridge between Seoul laboratories and the world's brand-builders — the person who makes sure the hero formula is ready when the launch calendar demands it.
University of Toronto
Jose J. Vergara
Jose brings 25+ years of senior leadership across the Americas, Europe, and the Middle East. A President and C-Level executive at Fortune-level companies, he is the architect of StarPower's Latin America market strategy.
He is the reason artists enter the LatAm market with distribution, retail, and regulatory confidence from day one — not after three years of trial and error.
HBS Alumnus
YPO Member
Trilingual ES/EN/PT
Peter Li
Peter is a Managing Director at Novistra Capital with 16+ years of investment-banking experience across 35+ completed transactions. A Moelis & Company alumnus and London Business School MBA, he has led cross-border M&A, debt restructuring, and capital-allocation advisory for family- and founder-owned enterprises across the Americas, Europe, and Asia.
Selected transactions include advising Aimbridge Hospitality (world's largest hotel manager) on multiple deals; the Destination–Commune Hotels merger forming Two Roads Hospitality and its sale to Hyatt; Starwood Waypoint Homes' $7.7B public merger with Colony American Homes; and the $2.4B Revel Atlantic City Section 363 sale. At StarPower, Peter shapes the equity architecture and exit strategy that turns a celebrity brand from a product launch into a generational asset.
LBS MBA
Cross-border M&A
Chris Phoenix
Chris is the founder and CEO of Phoenix Media Group, a New York content studio that has served as the Clio Awards' exclusive show partner since 2011 — executing 4+ tentpole broadcasts a year across Entertainment, Music, Sports, Health, Cannabis, and Fashion & Beauty. Before Phoenix, he launched Maxim Magazine's first digital content studio as Executive Producer and Director.
At StarPower, Chris leads the creative architecture of how an artist's brand story reaches the world — from launch campaigns to broadcast-tier brand moments that earn cultural weight, not just impressions.
StarPower Principle Most artists spend the first three years of a brand build hiring in series — first the manufacturer, then the distributor, then the capital advisor, then the creative team. By the time the last seat is filled, the cultural window has moved. StarPower assembles the full team on day one, so the launch is ready when the audience is.