StarPower — Celebrity K-Beauty Brand Platform

Korean Manufacturing Power
+ Your Global Star Power
= Generational Wealth.

StarPower is the only firm that combines (a) direct relationships with the largest K-beauty contract manufacturers in Seoul and Incheon — Cosmax, Kolmar Korea, Cosmecca — (b) deep K-beauty cultural fluency, and (c) a turnkey playbook for celebrity-owned brands. You bring the star power and audience trust. We bring the manufacturing access, product expertise, and brand-build process. Result: an equity-owned brand worth 50–200× an endorsement deal.

$1.50 Manufacturing cost per unit → $15–50 retail

12mo Idea to first product on shelf

200K+ Units producible in 2 weeks at scale

3–5× Revenue multiple on exit (own your equity)

Hall of Fame

Every Category Has a Blueprint

The playbook works. These are the artists who turned cultural influence into generational equity — across beauty, spirits, apparel, and lifestyle. Their names built the businesses. The businesses built the legacy.

Beauty & Personal Care

Fenty Beauty

Rihanna

$2.8B

Brand valuation · LVMH-backed

Launched 2017. 40-shade foundation launch rewrote the inclusivity playbook. Majority ownership retained.

Rare Beauty

Selena Gomez

$2B+

Estimated exit value

Turned down licensing. Took equity. From launch to acquisition target in 3 years.

Kylie Cosmetics

Kylie Jenner

$600M

Coty acquisition (51% stake)

Sold majority at $1.2B valuation. Kept 49% and creative control. Template for founder-equity exits.

Rhode

Hailey Bieber

$1B

Sold to e.l.f. Beauty, 2025

Launched 2022. Three years to billion-dollar exit. Proof that a tight product range + clear aesthetic wins the category.

Spirits & Beverage

Casamigos

George Clooney

$1B

Diageo acquisition, 2017

Started as a tequila he drank with friends. Exited at a billion four years later. Highest celebrity spirits exit on record — until the next one.

Aviation Gin

Ryan Reynolds

$610M

Diageo acquisition, 2020

Bought in as a co-owner and became the face. Three years later: half a billion. Showed the world an owner-operator model beats an endorsement every time.

Teremana Tequila

Dwayne Johnson

$3.5B+

Estimated brand valuation

Launched 2020. Over one million cases in year one. One of the fastest-growing tequila brands in modern spirits history. Majority owner.

Cîroc · DeLeón

Sean Combs

$1B+

Lifetime spirits partnership value

The Cîroc deal rewrote celebrity equity partnerships — he got 50% of profits, not a flat fee. Template for every ownership deal that followed.

818 Tequila

Kendall Jenner

$600M+

Estimated brand valuation

Launched 2021. Fastest-growing tequila launch in modern history by units. Majority founder. Rumored strategic conversations already underway.

Apparel & Footwear

Jordan × Nike

Michael Jordan

$7B+

Annual Jordan Brand revenue

The founding deal of celebrity equity — a royalty on every shoe sold, in perpetuity. Four decades later it still prints. The ceiling for what ownership looks like.

Fenty × Puma

Rihanna

200%+

Puma revenue lift at peak

A creative-director deal with equity. Sold out drops, Puma shares surging, and a template every legacy brand now chases: give the artist the pen, not the cameo.

Billionaire Boys Club · LV Men's

Pharrell Williams

$250M+

BBC portfolio value

Co-founded BBC/Ice Cream in 2003. Twenty-plus years later, a Louis Vuitton men's creative directorship — proof culture-first ownership compounds forever.

Ivy Park

Beyoncé

100%

Majority ownership, founder-led

Bought out her partner to own Ivy Park outright. Then built a multi-year adidas distribution deal where the brand — not the name — is the asset.

Consumer & Lifestyle

The Honest Company

Jessica Alba

$1.4B

IPO valuation, 2021

Celebrity + category whitespace + founder discipline. Took the company public. A decade-plus of compounding — not a payout.

Goop

Gwyneth Paltrow

$250M+

Brand valuation, est.

Newsletter → media company → product empire. Built a category nobody else could have built because the taste was the moat.

JLo Beauty · Delola

Jennifer Lopez

$150M+

Combined brand revenue

A twenty-five year arc: fragrance, fashion, skincare, now spirits. The prototype for a career-long ownership stack across categories.

SKIMS

Kim Kardashian

$4B

Valuation, 2023 round

Shapewear wasn't a category until she owned it. Now the reference point for how to productize a cultural position into a compounding equity line.

Direct Access to the Family That Built K-Beauty

Most beauty startups spend 2–3 years trying to get a meeting with Cosmax. We already have one — and it goes deeper than that.

Our strategic relationship is with Cosmax Group's holding company leadership — the son of the founder and chairman who oversees global operations across Korea, the US, and Europe. This isn't a vendor relationship. We are actively building the Latin American platform together.

Cosmax Group serves over 3,000 selective brand partners globally. Their labs created the formulas behind glass skin, cushion foundation, and the 10-step routine that transformed beauty worldwide. When their manufacturing power is behind your brand, you launch with instant credibility.

"What takes most founders 3 years to negotiate, we can move in weeks. That's not a claim. It's a relationship."

A name only pays once. A brand pays forever.

The difference between a career and a dynasty is whether your name owns anything. An endorsement check clears, your team splits the fee, and the logo you wore belongs to someone else — forever.

A brand you own is a different kind of asset. It compounds while you sleep. It keeps selling after you stop touring. It's what you hand to your kids, your estate, and the people who spent a lifetime building your career with you.

A Check

Paid once, taxed once, gone
Your face, someone else's company
Your team gets a fee, not a future
Ends when the campaign ends

An Asset

Compounds across decades
Transferable to family, estate, trusts
Multiples at exit, not flat fees
Outlives the tour, the album, the era

"The Jordan royalty still prints four decades later. Your kids will inherit a brand, not a reel of campaign highlights."

The Succession Playbook

Jordan Brand — the perpetual royalty

1984: a royalty on every shoe sold. 2026: $7B+ in annual revenue, still flowing. The gold standard of a name monetized into an asset.

Fenty — a house, not a product

Rihanna owns majority of a multi-category house. Beauty, skin, fragrance, lingerie, apparel. A brand architecture designed to be handed down.

Casamigos — a clean billion-dollar exit

Founder equity, quiet build, strategic sale. The blueprint for a disciplined, single-shot exit that funds generations.

Kylie Cosmetics — partial exit, kept control

Sold 51% to Coty at a $1.2B valuation. Kept 49% and creative direction. The hybrid: liquidity today, upside tomorrow.

Your Brand — K-beauty as the vehicle

We build the platform. You own the equity. The outcome your team picks — IPO, acquisition, hold-forever — is the one we help you engineer from Day 1.

Your Fans Are Already Buying K-Beauty. It Should Be Yours.

The Latin American beauty consumer is among the most culturally-driven and brand-loyal in the world. They follow their artists everywhere — and they buy what those artists believe in. K-beauty has seen explosive growth across the region precisely because LatAm consumers recognize quality and innovation when they see it.

The Shakira-tier global icon with a career arc that spans continents and decades. The rising artist hitting 100M Spotify streams before the second album drops. The supermodel whose audience buys every product she uses. The telenovela actress with 25 million followers and no owned brand — yet. Each represents a generation-defining commercial moment. The gap between their cultural reach and their equity position is precisely what Starpower exists to close.

LatAm artists have unprecedented global reach. Korean manufacturers have the most advanced beauty formulas on the planet. We connect the two. The only question is who moves first.

"The global LatAm pop icon. The rising regional artist. The supermodel-turned-entrepreneur. The telenovela actress becoming a brand. These are the founders we build with. Korean manufacturing is the platform they've been waiting for."

Why Korean Manufacturing + LatAm Star Power Is the Biggest Uncaptured Opportunity in Beauty

Latin America is the fastest-growing beauty market in the world. Between 2019 and 2024, K-beauty exports to the region grew 340% — and that growth is happening without a single LatAm cultural figure at the center of a K-beauty brand. The incumbent Korean-founded brands built for the Asian and North American consumer; LatAm is an afterthought in their distribution maps. The category is winning the region on formula merit alone, without a single Shakira-era icon, without a face the LatAm consumer sees as their own. That gap — cultural reach without brand ownership — is the structural opportunity Starpower was built to close.

No other region produces cultural exports with the global footprint of LatAm music in 2025. Spanish-language music now accounts for the most-streamed genre globally, with reggaeton, pop urbano, and regional Mexican reaching every continent. The artists at the top of that wave command audience trust that no advertising budget can replicate. Their fans buy what they recommend, wear what they wear, and increasingly, purchase beauty products aligned to their lifestyle. That is not a market segment. That is a commercial platform — one that remains almost entirely unmonetized by the artists who own it.

Korean cosmetics manufacturing has achieved something no other country has managed: global brand cachet and scientific formula leadership simultaneously. The largest OEM/ODM manufacturers — Cosmax, Kolmar Korea, Cosmecca, Intercos Korea — produce products for the world's most recognized beauty brands while continuously innovating the ingredients and delivery systems those brands then adopt. Glass skin, cushion foundation, micro-needle patches, ceramide toners — the innovations that became industry standards were developed in Korean labs. Specific contract details are confidential by industry norm, but these manufacturers are the publicly known backbone of global prestige beauty. When a celebrity brand launches with their infrastructure, it launches with formulas the retail market already trusts.

Put these forces together — a $70B underserved regional market, artists with unprecedented global reach and earned audience trust, and manufacturing infrastructure that produces globally competitive products at a fraction of Western alternatives — and the question becomes obvious: why hasn't this happened at scale? The answer is access and fluency. Reaching the right desk at Cosmax or Kolmar takes years of relationship-building, specific cultural knowledge, and demonstrated commercial seriousness. That is precisely what Starpower provides. We know the manufacturers, the culture, and the playbook. The only element still missing is star power — and that is where you come in.

Is Your Name Worth a Brand?

We work with a select few artists each year. We're not interested in licensing deals or one-off collaborations. We're here to build owners. If you're ready to turn your influence into equity, let's talk.

Korean Manufacturing Power
+ Your Global Star Power
= Generational Wealth.

Celebrities Who Chose Ownership

$500K–$2M

Equity Forever

Every Category Has a Blueprint

Direct Access to the Family That Built K-Beauty

We Build the Brand. You Own It.

A name only pays once. A brand pays forever.

Jordan Brand — the perpetual royalty

Fenty — a house, not a product

Casamigos — a clean billion-dollar exit

Kylie Cosmetics — partial exit, kept control

Your Brand — K-beauty as the vehicle

Your Fans Are Already Buying K-Beauty. It Should Be Yours.

Why Korean Manufacturing + LatAm Star Power Is the Biggest Uncaptured Opportunity in Beauty

From Idea to Empire

Discovery

Strategy Sprint

Formulation

Brand Build

Launch

Scale

Is Your Name Worth a Brand?

Korean Manufacturing Power + Your Global Star Power = Generational Wealth.

Celebrities Who Chose Ownership

$500K–$2M

Equity Forever

Every Category Has a Blueprint

Direct Access to the Family That Built K-Beauty

We Build the Brand. You Own It.

A name only pays once. A brand pays forever.

Jordan Brand — the perpetual royalty

Fenty — a house, not a product

Casamigos — a clean billion-dollar exit

Kylie Cosmetics — partial exit, kept control

Your Brand — K-beauty as the vehicle

Your Fans Are Already Buying K-Beauty. It Should Be Yours.

Why Korean Manufacturing + LatAm Star Power Is the Biggest Uncaptured Opportunity in Beauty

From Idea to Empire

Discovery

Strategy Sprint

Formulation

Brand Build

Launch

Scale

Is Your Name Worth a Brand?

Korean Manufacturing Power
+ Your Global Star Power
= Generational Wealth.