StarPower builds celebrity-owned K-beauty empires — from lab formulation to global shelves. Backed by a direct strategic relationship with the leadership of Cosmax Group, Korea's most powerful cosmetics manufacturer and the family that built the K-beauty industry.
These artists didn't accept endorsement deals. They built brands. Here's what that decision was worth.
$100M in revenue in Year 1. 40+ foundation shades disrupted the entire industry. She didn't just sell — she built a company that will outlast any tour.
Selena turned down licensing deals and took equity. The brand went from launch to acquisition target in 3 years. Every unit sold built her net worth.
She sold majority at a $1.2B valuation — and kept 49%. That's what happens when your brand is your business, not just your image.
Proof that the music audience becomes the beauty audience when the face is authentic. Ariana's fans didn't just follow her — they bought what she believed in.
A flat fee. One campaign. Your face on someone else's brand. No equity. No future. No compounding value. When the contract ends, you walk away with nothing built.
Every bottle sold, every reorder, every retail placement builds your net worth. Your brand grows while you sleep. When you're ready to exit, you own the multiple — not the fee.
Most beauty startups spend 2–3 years trying to get a meeting with Cosmax. We already have one — and it goes deeper than that.
Our strategic relationship is with Cosmax Group's holding company leadership — the son of the founder and chairman who oversees global operations across Korea, the US, and Europe. This isn't a vendor relationship. We are actively building the Latin American platform together.
Cosmax Group serves over 3,000 selective brand partners globally. Their labs created the formulas behind glass skin, cushion foundation, and the 10-step routine that transformed beauty worldwide. When their manufacturing power is behind your brand, you launch with instant credibility.
Founded 1999 · 3,000+ selective brand partners · Manufactures products for global brands across Korea, the US, and Europe · The laboratory behind some of the world's most coveted K-beauty formulas · Co-building the LatAm celebrity brand platform with StarPower.
Korea's leading cosmetics OEM/ODM alongside Cosmax · $1B+ annual revenue · Partner to the independent K-beauty brands that have defined global beauty trends · Deep R&D capabilities across skincare, makeup, and suncare categories.
200+ retail locations across Peru and Colombia · One of the largest K-beauty-friendly beauty retail chains in Latin America · Direct ownership relationship — your products reach shelves, not warehouses.
End-to-end representation. You're the face — we run the operation.
We translate your creative direction, audience profile, and brand values into a market position that commands retail shelf space and drives online conversion. Where does your brand uniquely live?
Your dedicated Cosmax team builds your hero formula. Hero ingredients, signature texture, signature scent — the formula that makes your product unmistakable and reorderable.
Name. Visual language. Packaging architecture. Brand story. The full identity system that makes your brand globally recognizable and social-ready from Day 1.
DTC e-commerce live. PR campaign activated. Retail outreach started. Product seeding deployed. We run the full commercial operation so you focus on being the face.
Retail placement across Latin America, North America, and Asia through relationships we've spent years building. Your products reach real shelves — not fulfillment warehouses.
This isn't a licensing deal. You own your brand. Every bottle sold, every reorder, every retail placement builds your generational wealth. When you're ready to exit — you own the multiple.
The Latin American beauty consumer is among the most culturally-driven and brand-loyal in the world. They follow their artists everywhere — and they buy what those artists believe in. K-beauty has seen explosive growth across the region precisely because LatAm consumers recognize quality and innovation when they see it.
Tini sells out stadiums across Argentina and Latin America. Karol G commands a global audience that buys everything she touches. Their reach isn't just cultural — it's purchasing power with a face behind it.
The only question is who captures that commercial moment. We believe it should be the artists who are already shaping the culture.
NDA signed. Vision call. We learn your aesthetic, values, and audience before we recommend anything.
2–3 weeks. Brand positioning, competitive whitespace, hero product selection. Where does your brand uniquely win?
Cosmax lab team assigned. 4–5 months to hero formula. You approve every scent, texture, and ingredient story.
Full creative identity: name, logo, packaging, brand manifesto, and launch campaign content.
DTC store live. Retail outreach. PR campaign. Product seeding. 10,000 unit first run. You show up — we make it run.
Global expansion. Category extensions. New hero products. Revenue reinvested into your equity. Your brand compound over time.
We work with a select few artists each year. We're not interested in licensing deals or one-off collaborations. We're here to build owners. If you're ready to turn your influence into equity, let's talk.